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The Power Pack
These fellas were incredible to work with!! The trips were a bit chilly for this Mississippi crew! However, even with the winter chill, we enjoyed every minute of this brand development project. Lots...
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RARE Pit Stop!
HATTIESBURG, MS/DAYTONA BEACH, FL— This racing season, which begins with Sunday’s Daytona 500, NASCAR will debut a refreshed, revamped brand identity developed by local branding agency RARE Design....
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Washington Valor
Washington D.C.’s Arena Football League team finally has an identity. Say hello to the Washington Valor! RARE presented numerous names and identity system options during the brand development process....
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Sacramento Kings
Welcome to the #NewEraOfPride for the Sacramento Kings! It was a great honor to work with this franchise as we discovered—and were inspired by—their passion and their vision for their team and their...
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Super Bowl LI
In May of 2013 the National Football League awarded Houston the honor of hosting Super Bowl LI at NRG Stadium on February 5th, 2017. Needless to say, it’s a big deal for the city. Although still...
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Buzz City Pride
In the midst of the electricity and energy of the 2015 NBA draft, The Charlotte Hornets unveiled their new black, sleeved “Pride” uniform to waiting fans. This is the fourth uniform for the newly...
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The Atlanta Hawks
For a city as determined and innovative as Atlanta, the status quo won’t do. When the Atlanta Hawks approached us about growing their brand and identity, we knew that the new marks and system had to...
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Beets?
When Neogenis came to us they needed a solution to their problem. They had already made themselves available for the everyday consumer with their existing products but they were onto something big in...
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Oregon Premier League
The Oregon Premier League was established in 2006 to help encourage and grow youth soccer in Oregon. As the non-profit organization began to experience growth of their own, they recognized the need...
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The Hive Is Alive
Final piece of the rebrand falls into place today as we see the court design unveiled. Honeycomb sweetness shreds the court. The story is in the details. #TheHiveIsAlive Check out more on the brand...
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Hornets Uniforms Unveiled
Yay, they’re finally here! The long-awaited Charlotte Hornets uniforms! What a blast we had designing these for the Jordan Brand, the Hornets, and their fans. So many great stories and nods to the...
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All The Buzz
HATTIESBURG/CHARLOTTE — It’s an exciting time to be an NBA basketball fan in Charlotte, NC. The Charlotte Bobcats, with the help of Hattiesburg, Mississippi based branding agency RARE Design,...
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The Warrior
With a new football trophy in the case engraved with 2013 Mississippi 6A State Champions, the Oak Grove Warriors continue to carry on their tradition of success and accomplishment! When the Warriors...
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The Buzz is Back!
What a blast to see the Hornets return to Charlotte! And what a blast it was for us to return to our roots and work with Nike and the Jordan Brand, as well as the NBA’s Global Merchandising Group and...
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Casimiro, Brazil
Casimiro Esporte Clube, also known as CEC, is a Brazilian football (American soccer) team from the mountainous city of Casimiro de Abreu, Rio de Janeiro state. Rio de Janeiro is the smallest state in...
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RARE #21
RARE thread’n NBA style. Thankful for our friends at the NBA. They surprised us with some rad custom uniforms celebrating a successful unveiling of this season’s uniforms for the Pelicans. We were...
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Portland Timbers
The Portland Timbers have a strong heritage as a team. Visually. Philosophically. Relationally. There’s a history of growth, of progression, of success. That history stays true to the “Timbers” in...
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